As a member of the Targeted marketing Center of Excellence (COE), this candidate will be responsible for successfully leading the implementation of hundreds of marketing campaigns across both direct and digital space.
They will also be responsible for collaborating with their Line of Business partners and ensuring that the marketing campaigns have high ROI.
Lead the strategy, development, production and mailing/emailing of each project. Develop project plan to share and manage project milestones with stakeholders.
Communicate effectively with the ability to build and develop strong relationships across the enterprise.
Coordinate all aspects of creative development with agency and internal resources and track to project plans and timelines/ deliverables.
Develop list selection and segmentation criteria, review waterfalls and coordinate all parts of list creation with key stakeholders, including LOB, LOB Marketing and Marketing Information Group (MIG) and Agency.
Actively participate in strategic ideation sessions to identify, analyze and recommend solutions to business issues and opportunities, including competitive review, market trends, program results, and technological advances.
Present creative to LOB Marketing, Product Managers and LOB and influence creative approach and direction. Provide each with necessary information to successfully complete the project including, but not limited to, educating others on the effective uses of direct marketing and best practices.
Manage estimates, agency fees and pass through costs against the project budget and overall spend for the LOB. Provide updates and monthly forecast to finance and the LOB.
Review and assess risk of direct marketing vendors on a weekly, monthly, quarterly, and annual basis. Continuously monitor ongoing processes and recommended process improvements that drive cost/time efficiency.
Additionally, demonstrate an understanding of the business and objectives for each LOB. Continually monitor and report on project process to all stakeholders, managing project changes and updates with both internal stakeholders and agency.
Analyze results, and continuously improve campaigns through test and learn approach. Experience in testing methodologies, including: developing test samples and reading statistical significance.
Ability to make minor adjustments to creatives through creative tools like Adobe Photoshop (or similar) as well as learn how to use different systems (eg. APRIMO workflow, Email program management platform, etc.)
Equal Opportunity Employer: SunTrust supports a diverse workforce and is a Drug Testing and Equal Opportunity Employer. SunTrust does not discriminate against individuals on the basis of race, creed, color, gender, religion, national originTo review the EEO Poster, copy and paste the following link into your browser: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf